We were tasked to create an impact piece for pay equity month in October of 2019. The team brainstormed ways to demonstrate the issues that plague the work force and wanted to get to the heart of the issue. I did a ton of research on activities for kids in that age range to do, and came up with interview questions to be asked after each task was complete. What we got was an unfiltered perspective from a bunch of awesome boys and girls in a TV studio in Franklin, MA. This video has over 1m plays on Linkedin and Facebook and is the highest engaged piece of content in the history of the company.
This was the first “high touch” customer story taken at Workhuman. We had to find the story, engage with the customer, and create great relationships the minute we got to their HQ in Rhode Island. We created the project plan, the question sets, and set expectations for shoot days with the client. We rolled in with our gear, and I sat down and had over a dozen fantastic interviews with staff from many departments. This video is the highest viewed customer story and has an average of 78% watched. Creating pillar content like this might not be the most flashy work, telling great a story that helps the business is definitely something we are proud of.
Under an incredibly tight deadline we were tasked to create stories that would highlight how employees have had positive impacts with our customers. With no time and production budget, we had to think of ways to bring these stories to life without disrupting the lives of our workers. So I wrote the stories, decided to go tactile and print quotes instead of animating text, and hopped on a plane to Dublin to film the series. While these were mainly intended for internal use, its a highlight of fast thinking and getting great stories out of people I had only talked on the phone with once before.
