I created these videos for a series of brand awareness testing projects the team at Robin ran in 2024 and 2025.
For this project I took mockups created by their team and provided voice over, motion graphics, and licensed music in a variety of frame sizes and video lengths.
To keep costs down on the first ad, we used existing footage that I had captured over the years on previous projects as the main b-roll. I then created alternate versions using different color palettes, frame sizes and music choices.
Building off of a successful experiment, we repeated the project in 2025 using the same approach, but instead using licensed stock footage and experimenting with video length.
The 2025 performance data is still coming in, but this series is a great example of testing creative and copy efficiently, maximizing outputs from initial investment.
