Potential buyers sometimes get burnt out of the tech and features of a product. So we created over 25 video stories across digital channels to show life before and after Brightcove.
Over the course of 3.5 years we created dozens of customer stories. I was responsible for the creative approach, strategy, and execution: By traveling around the country, or economizing shoot days at single locations in Boston.
Location shoots were more heavily supported, and were created to inspire viewers to see how Brightcove impacted their work.
Shoots done in front of white paper were filmed in conference rooms and leveraged coverage that was filmed back at our main office, without the talent needed.
These videos were distributed across paid social, email campaigns, the Brightcove website, and leveraged in co-marketing activities with the featured customers – accumulating thousands of views and providing a foundation to lead viewers into sales efforts.
