I’ve worked on myriad projects with the GTM & Partnership teams in the Kyndryl Digital Workplace Services unit, but this one was one of my favorites.
The ask? Capture a discussion to discuss the future of managed IT solutions and reinforce the partnership between Riverbed and Kyndryl to help customers get there. Did I mention everyone was dispersed geographically? We decided to film in NYC to take advantage of existing business travel plans.
Here’s what I provided:
- a full pre-production process with story outlines, location scouting and shoot logistics
- 1/2 day of filming in the Lower East Side of Manhattan with a local crew
- video editing and sound mix
- output of long and short form videos for web and organic channel placement
The shoot day was simple:
- I show up with the crew at the rented studio space
- crew sets the gear up while I prep the talent and client
- have breakfast ready for everyone as they arrived
- methodically work our way through the story outline while capturing engaging insight
The only thing in our way were those NYC sirens! We were out by early afternoon, and I was on a train back to Boston.
Post production was also straightforward. I created the long “master” version, and working with the 2 teams, I made a series of shorter clips framed for various social platforms.
This project was a great example of something that can seem daunting, but broken down into simple phases, can be done efficiently and economically despite the travel.
